What is Charmology?
Charmology is more than just jewelry—it’s a way to tell your story, one charm at a time.
Each piece is thoughtfully designed to capture moments, memories, and milestones. Whether you’re building a collection that represents your journey or gifting someone a special keepsake, Charmology is all about creating meaningful, personalized jewelry that speaks to the heart. Our jewelry is crafted from high-quality stainless steel, making it waterproof and anti-tarnish.
Why Charms?
For thousands of years, charms have symbolized protection, luck, and personal expression. From ancient Egyptian amulets to Roman talismans and Victorian keepsakes, charm jewelry has always carried deep meaning. Queen Victoria popularized charm bracelets as sentimental treasures, and by the mid-20th century, they became a beloved way to celebrate life’s milestones.
At Charmology, we continue this tradition with a modern twist—charm jewelry that tells your story. Whether it’s a symbol of love, a cherished memory, or a tiny locket with a hidden surprise, our pieces are designed to be more than accessories—they’re a reflection of who you are.
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Meet Samantha
The hands, heart, and style behind Charmology.
Samantha’s journey with custom jewelry began in 2015 when she left the Army and launched The Salty Hut, specializing in custom engraving. Over time, she discovered her passion for creating meaningful, personalized pieces—jewelry designed to tell a story. While she now focuses on Charmology, her husband, a Navy veteran, runs their sister company, crafting custom pet tags with the same dedication to quality.
A Fort Walton Beach native, Samantha is often out in the community, hosting Charm Bar events at Boardroom, Pensacola Gallery Nights, and other local hotspots. When she’s not at an event, she’s in her home studio, handcrafting each piece with an effortless blend of modern luxury and timeless charm.
Water-resistant, tarnish-resistant, and endlessly stylish, Charmology jewelry is made to be worn, loved, and lived in—without limits. Whether you’re celebrating a milestone, honoring a loved one, or simply expressing yourself, Samantha hopes Charmology becomes a part of your story.
